Curved aesthetics and perspex are leading the way for style this season. Also huge on the catwalk, this trend, inspired by Blob architecture* and design, has translated into home interiors. Mirroring this look, Venture New Generation Portraits unveil its latest innovation, Ice Wave - a beautiful new frame with a curved silhouette that brings soft lines and 70s retro into the home. Comprised of moveable chunky acrylic blocks, which encase the images, Ice Wave adds the final personalised touch to interior design.
Based on the success of the innovative straight edged frame ‘Ice’, which is now available in eye catching Ice Red and Ice Black. Ice Wave’s versatility means that customers can display their photographic portraiture in a variety of ways depending on personal taste. Images are presented in individual acrylic blocks that slot into the curved, glossy see-through frame. The blocks can be moved around within the product or can be taken out and displayed around the home as individual freestanding pieces, thus providing many options for customers to express their creativity.
Venture is known for its unique and contemporary twist on family and individual portraiture, from the photographic experience right through to the finished image and frame. The Venture experience provides you with an expert photographer who will guide you and your family through your photography session ensuring that everyone’s personality shines through to ‘reveal the real you’. The shoot is interactive and encourages clients to be as natural as possible with a finished display that is individual and pushes the boundaries of creative expression.
Katy McMahon, New Product Development Director at Venture comments: “Personalised artwork and cutting edge frames are central to the Venture offering. We’re continuously challenging ourselves to bring new design and on trend styles to our clients and Ice Wave really embodies this summer’s hottest trend combining perspex with its curved aesthetic.”
Ice Wave is available from all Venture studios across the UK from the beginning of May 2007.